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Privacy Policy

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Malbone Privacy Policy

Using your personal information to provide you with the service you expect from Malbone.

At Malbone our customers are at the heart of what we do; we want to provide products and services that help each of our customers feel good and look their best, and this extends to our customers having confidence in how we handle their personal information. We take the trust you place in us very seriously, no matter whether you share personal information with us when visiting or making a purchase at our stores, reaching out to us by phone or email, using our websites (“Websites”), or our mobile applications (“Apps”). Within this policy, we will refer to the Websites, Apps, in-store activities, and communications with us collectively as the “Services.” The goal of this Privacy Policy (“Policy”) is to explain how tumibackpack.com, including our affiliates, subsidiaries, and family of brands (Malbone) (collectively, “Malbone”, “we” or “us”), collect and use your personal information, who we disclose it to and when, and the tools and options available to you to manage that information.

This Policy applies to Malbone Services, and any sites, mobile apps or products that display or link to this Policy. It does not apply to any website, mobile app, service, or product that does not display or link to this Policy or that contains its own privacy policy.

What personal information we collect

The following are the categories of personal information we collect and the period of time we retain personal information for each category:

Category of personal information we collect

How long we retain it

Identifiers (e.g., name, alias, phone number, email address, IP address): We retain this information for as long as you remain a customer, plus as long as necessary for legal reasons or to protect our interests.

For as long as you remain a customer plus as long as necessary for legal reasons or to protect our interests

Commercial information (e.g., purchase history, payment information, product preferences): We retain this information for as long as you remain a customer, plus as long as necessary for legal reasons or to protect our interests.

For as long as you remain a customer plus as long as necessary for legal reasons or to protect our interests.

Information you share during communications and interactions with us, which may include the content of email messages, chat sessions, text messages, and phone calls.

For as long as we need the information to provide service to you.

Demographic information, which may include age or birth date, gender, ZIP code, your status as a Malbone Club member, and other information about you.

For as long as you remain a Malbone customer plus as long as necessary for legal reasons or to protect our interests.

Audio and visual information, such as video recordings of you when you visit one of our stores or call recordings when you call our Customer Care team.

One year or longer as necessary for legal reasons or to protect our interests.

Location or geolocation information, including device location information when using our Apps (if your device settings permit us to collect this information).

One year or longer as necessary for legal reasons or to protect our interests.

Internet or other electronic network activity information, including internet browsing information, unique device identifiers, cookie identifiers, device and browser settings and information, interaction with our Website, Apps or an advertisement, and Internet service provider information. We may also collect information about when and how you access and use our Websites and Apps, such as the date and time of your visit or use, the websites visited before and after visiting our Websites, how you navigate and what you search for on the Websites or Apps, the pages visited on the Websites, items you view, and the items you purchase.

For as long as you remain a customer plus as long as necessary for legal reasons or to protect our interests.

Inferences about or derived from any of the information above that may relate to your preferences or other matters.

For as long as you remain a customer plus as long as necessary for legal reasons or to protect our interests.

Our Site is for individuals who are at least 13 years old

Malbone does not knowingly request or collect personal information from anyone younger than 13 years old without prior consent from a parent or legal guardian. Please contact privacy@tumibackpack.com if you believe your child under age 13 has submitted personal information to Malbone without prior parental or legal guardian consent so that we can take steps to delete the information.

How we collect personal information

We collect personal information in various ways, both directly and indirectly. For example, when you send us postal mail, email our customer care team, fill out a form on our Websites, place an order through the Websites or Apps, or provide information to one of our in-store team members, we collect your information directly from you. We may also collect your personal information indirectly through automated means, for example, when you interact with our Websites or use our Apps, we may use technologies to collect information about how you use the Websites or Apps. We may also receive information about you from third parties including from our affiliates and subsidiaries, social media platforms, or from our advertising partners.

We collect personal information when you provide it

We may collect personal information directly from you or your device as follows:

When you register for a tumibackpack.com account, it is necessary for you to provide personal information that includes your name and email address. You may choose to provide us with additional personal information, including billing, mailing, and shipping addresses, phone number, and a payment method (e.g., credit card). If you make purchases through the Websites or Apps, you will also create a username and password, information that on subsequent visits helps us confirm your identity and makes it easier for you to make purchases on our Websites and Apps.

When you shop with us, either through the Websites or App, we store your browsing history, what you searched for, including when you use our style personalization tools, what you have saved for later, and when you ask us to notify you about items that go on sale or come back in stock and what you bought (if you make a purchase).

When you interact with tumibackpack.com, including with a member of our sales team, visit a store, contact our Customer Care team, participate in a contest or sweepstakes, respond to a survey, engage in a promotional activity, register to attend an event or appointment, or apply for employment (applicants have access to our Careers Privacy Policy, which contains information on our collection and use of applicant and employee data).

When you sign up to receive emails, including marketing communications.

When you visit a store, we may collect video recordings and photographs of you that we use for security, to detect and prevent fraud, prevent product loss or damage, report incidents, and for operational purposes.

We collect personal information from third-party sources

To better understand your preferences, operate our business, and provide you with products and services we believe you will love, we may receive your personal information from the following third parties:

tumibackpack.com. and the Malbone family of brands and companies you have interacted with.

Online social networks if you follow Malbone or any of our brands on social media sites, for example, Facebook, Instagram, Twitter, LinkedIn, TikTok, or Pinterest. We may collect personal information when you communicate with us within the social media sites or use functionalities, plugins, widgets, or tools from social media platforms or networks in connection with our Websites or Apps. This information may be used for various purposes, including logging into an account or sharing content on social media. If you make a post on a social media site, such as Facebook, Instagram, or Pinterest, or identify us in your social media feed by tagging us using a hashtag (#) or “at” (@), your personal information may be publicly available and is subject to the privacy policies of those social media sites. We recommend you review the privacy policies of any third-party sites you visit to understand the data collection and practices of those third parties.

Third-party service providers that support our business, including companies that help with our marketing efforts, analytics providers, advertising networks and cooperatives, third parties that share information with us about the different devices you use online, reviews you have posted on third-party sites about products we offer, and other third parties that we collaborate or work with.

We collect personal information using automated technologies

Personal information is also collected through automated technologies and shared with us when you visit our Website, use our Apps, open an email, or click on one of our advertisements.

We automatically create website and mobile application log files, which are created when you access our Website and/or Apps. In addition, automated data collection technologies—such as cookies, beacons, tags, software development kits (SDK), and scripts—are used by us to analyze trends, administer the Websites and Apps, and track users’ movements around the Websites and Apps. We, and our third-party service providers, also use these technologies to gather demographic information about our user base as individuals and in the aggregate.

A “cookie” is a small text file that is stored on an individual’s computer and downloaded to the computer or mobile device when they visit a website. Cookies then send information back to the originating website on each subsequent visit, or to another website that recognizes that same cookie. We use the following types of cookies:

Essential Cookies: Required to make our Websites and Apps function properly and cannot be turned off in our systems. If you block these cookies, portions of our Websites or Apps may not function properly.

Performance and Functional Cookies: Allow us to count visits and sources of traffic on our Websites and Apps so we can measure and improve performance and functionality. They help us know which pages of our Websites are most and least popular, which features of the Apps are used most, and how visitors move around the Websites and Apps.

Targeted Advertising Cookies: May be set through our Websites by our advertising partners. They may be used by advertising companies to build a profile of your interests and show you relevant advertisements on other websites.

Social Media Cookies: Allow you to share information using social media sharing buttons on social networks like Facebook, LinkedIn, Pinterest, Instagram, or Twitter. This information may then be used by the social media network to deliver targeted advertising to you.

We may combine information collected automatically from your interactions with our Services and your activity on third-party sites with other data, including personal information.

If you wish to opt out of allowing certain cookies, you may do so by changing your browser settings so that cookies from our Websites and Apps cannot be set (see Targeted Advertising in the Your options and legal disclosures section below for your options). Please note that if you delete, block, or otherwise restrict cookies, or use a different computer or Internet browser, you will need to renew your cookie management choices.

How we use personal information

We use personal information, including information that we combine from your interactions with our Websites and Apps, to conduct our business and provide you with the best possible products, services, and experiences. Here are the ways we use your personal information:

To provide you access to the Websites and Apps, including servicing your account(s) and memberships, and maintaining the security of both.

To provide you with products and services, including fulfilling your orders, processing your payments, and providing you with products and services that we think you will like.

To personalize your experiences with us, including remembering your interests and preferences, customizing the products and services we share with you, facilitating interactions with our store team members, tracking and categorizing your activity and interests on the Websites and Apps, and to enrich your experience in our stores, on the Websites, and the Apps.

For marketing and advertising, including sending you marketing and advertising communications tailored to your interests and more general in nature.

To offer you personalized content when you are near our store or store systems, have not disabled location sharing within your device settings, have installed any of our Apps and your device accesses our store Wi-Fi services.

For analytics, including understanding how you use our Websites and Apps, how you shop with us, the methods, and devices you use to access our Websites and Apps, and making improvements to our Websites and Apps.

To manage our Malbone Club loyalty program, including enrolling new members and managing existing loyalty accounts.

For business purposes, including operating and improving our business and business activities, for research, maintaining our programs, accounts, and records; understanding your satisfaction with our products and services including the Websites and Apps; detecting and preventing fraud or misuse of our services; and for any other business purpose permitted by law.

For legal and safety purposes, including defending or protecting us, you, our customers, or third parties, from harm or in legal proceedings; maintaining the security of our customers, employees, and property; responding to court orders, lawsuits, subpoenas, and government requests; addressing legal and regulatory compliance; and notifying you of product recalls or safety issues.

Below is a summary of the categories of personal information we collect and the purpose for which we use this information.

When we disclose personal information

We may disclose personal information we collect from you to third parties, including service providers, business partners, individuals and other third parties, for various reasons. We may disclose personal information to:

Categories of those we share information with

Categories of personal information we may share

Individuals and other companies with whom you ask us to share.

Including where you ask us to share your Wish List or where you request we accept payment from a third-party payor or financing company.

Marketing and advertising companies and service providers.

Identifiers, commercial information, contact preference information, demographic information, location or geolocation information, Internet or other electronic network activity information, and inferences.

Third parties and service providers, delivering products and services directly to you.

Identifiers and commercial information.

Service providers help us better understand our interactions and transactions with you.

Identifiers, commercial information, contact preference information, demographic information, location or geolocation information, Internet or other electronic network activity information and inferences.

Service providers addressing online and offline fraud and security.

Identifiers, commercial information, demographic information, location or geolocation information and Internet or other electronic network activity information.

Service providers help us maintain customer accounts and provide customer service.

Identifiers, commercial information, contact preference information, demographic information, and location or geolocation information.

Service providers supporting internal research.

Identifiers, commercial information, product preference information, demographic information, location or geolocation information, device and Internet browsing information and inferences.

Service providers that verify service quality.

Identifiers, commercial information, information you share during communications and interactions with us, and Internet or other electronic network activity information.

Service providers that support our business as allowed by law.

All categories of information referred to in the What personal information we collect section.

ocial media platforms and networks such as Facebook, Twitter, Pinterest, and Instagram, when you choose to use certain features or tools available on our Websites or Apps that enable you to connect to a social media account or to share inspiration, finds, purchases and other content on social media.

Contact information, demographic information, location or geolocation information and device information.

Other third parties not otherwise described above, including service providers who assist us in preventing harm or fraud to us, you, our customers or other third parties; law enforcement, government entities, courts, or other third parties as required or allowed by applicable law, such as for the legal and safety purposes described under the How we use information section. We also may share personal information with third parties upon your request or with your approval, though we may not be able to accommodate all requests.

All categories of information referred to in the What personal information we collect section depending on the circumstance and party.

We may also share aggregated or de-identified information with our affiliates, agents, service providers, business partners or other third parties for their marketing or analytics uses or for any other lawful purpose. This type of information cannot be used to identify you personally.

Note that it is our policy to require that third parties we share your personal information with protect that information consistent with this Policy and applicable law.

Targeted advertising partners

We work with and disclose certain personal information (identifiers, commercial information, contact preference information, demographic information, location or geolocation information, Internet or other electronic network activity information, and inferences) to third-party companies that support our advertising and marketing efforts, including to serve interest-based advertisements across the Internet; track and categorize your activity, interests and device(s) used over time on our Websites and Apps, and on third-party websites and mobile applications. The advertising networks and related providers gather this information to create individual profiles that are disclosed to us, which allows us the ability to match those individual customer profiles with advertisements we believe may be most relevant to a particular customer.

We may also disclose other information at our discretion, including information collected by automated technologies, which may be used by third parties for their own marketing, advertising, and other purposes. Please see the Targeted advertising portion of the Your options and legal disclosures section below for information on the choices you have related to interest-based advertising.

We use third-party analytics providers

We use analytics services, including Google Analytics, to better understand how customers use our Websites and Apps to improve those technologies and optimize your experience and interactions. If you wish to opt out of allowing Google to collect analytics information, please visit Google Analytics Opt-out Browser Add-on.

We may share feedback you provide to us

We are excited when customers want to share feedback with us about the products and services they have purchased and what we offer. If you ask a question about a product, respond to a question about a product or submit an online review, including if you include a photo, please be aware that this feedback may be publicly shared and used by us on the Websites or Apps without compensation or attribution. Please see our Terms and Conditions for more information.

At Malbone, we understand the importance of choice not only in the products and services we offer but also in how your personal information is used and shared. We want to make sure you are informed about the options available to you. Here are the choices and options we currently offer:

Viewing Your Personal Information: You can easily access and review your personal information, including your name, email address, billing address, shipping addresses, payment methods, transaction history (orders, purchases, returns), Malbone Club membership information, and email preferences by logging into your account on our websites and apps.

Updating Your Personal Information: Keeping your information accurate is important to us. You can correct or update details such as your name, email address, billing or shipping addresses, and certain shopping preferences (like your preferred store location) by logging into your account on our websites. If you prefer, you can also request updates to your personal information by reaching out to us via the email or postal address specified in the “Contact Us” section below.

Opting Out of Targeted Advertising: You have the choice to opt out of the use of your browsing activity on our services to display ads on other websites and services. You can do this by adjusting settings for each device and browser you use on our websites and within our apps. To opt out of targeted advertising, please use our online form and customize your settings for each device and browser you use. Additionally, some of our apps may provide additional privacy settings within your device settings. Please refer to your device settings for more details. Please note that even if you opt out of receiving interest-based advertising, you will still receive advertisements, although they will be more general in nature.

Managing Email Preferences: You can choose to opt out of marketing or advertising emails at any time. Simply follow the unsubscribe process included in the promotional emails you receive or log into your account to indicate your preferences. If you’d like assistance with this, or if you have any questions, you can contact us at privacy@tumibackpack.com. Keep in mind that even if you opt out of marketing messages, you will continue to receive transactional and service-related emails from us. These emails are essential for your transactions on our websites and apps, such as order updates, corrections to personal information, password reset requests, reminders, and updates to our terms and policies.

Additional Rights in Specific Jurisdictions: Customers residing in California, Colorado, Connecticut, or Virginia have additional rights granted by state laws. If you are in one of these jurisdictions and would like to exercise these rights, please reach out to us through the contact information provided below or at privacy@tumibackpack.com.

Authorized Agent Designation: If you wish, you can designate an authorized agent to submit requests on your behalf. Please contact us at the address below for guidance on how to proceed.

Our Commitment: Rest assured that Malbone will not discriminate or retaliate against you for choosing to exercise any legally available rights, as described in this policy. If you opt to have an authorized agent submit a request on your behalf, please email us at privacy@tumibackpack.com for instructions and additional information required to process the request when submitted by an authorized agent.

Identity Verification: The law requires us to verify the identity and legal authority associated with certain personal information requests, particularly for customers residing in states that grant additional rights, as outlined below. Therefore, if you make a request through our online form or in writing (email or postal mail), you may be required to complete additional identity verification steps. If you submit a request online or through our Customer Care center, we will send an email to the address you provided in your request, containing instructions for verifying your request. Your request will be considered validated once you have completed the email validation process or provided additional requested information. If you fail to confirm your request within the specified timeframe or do not provide the required information, your request will be considered unvalidated and closed.

Response Time: We are committed to providing a response to all personal information requests within the timeframe required by law. If we are unable to substantively respond to your request within a reasonable timeframe, we will notify you and provide an explanation for the delay.

Limitations on Requests: There may be circumstances where we are unable to fulfill your request, such as when it conflicts with our legal or regulatory obligations, when we are unable to verify your identity, or when fulfilling the request involves disproportionate cost or effort. In such cases, we will provide an explanation for our inability to fulfill the request.

For our customers residing in the European Economic Area (EEA):

If you are a resident of the EEA, you have certain rights and additional protections under the General Data Protection Regulation (GDPR) with respect to your personal information. In addition to the rights and choices mentioned in the “Your Choices and Rights” section above, the following provisions apply to you:

Data Controller: [tumibackpack.com] is the data controller responsible for the processing of your personal information. You can contact us using the contact information provided in the “Contact Us” section below.

Legal Basis for Processing: We process your personal information based on one or more legal grounds, including the necessity of processing for the performance of a contract with you, compliance with legal obligations, legitimate interests pursued by us or a third party, and your consent when applicable.

International Data Transfers: We may transfer your personal information to countries outside the EEA, including to countries that may not provide the same level of data protection as your home country. When we do so, we will implement appropriate safeguards to ensure the security and privacy of your personal information, such as standard contractual clauses approved by the European Commission.

Data Subject Rights: Under the GDPR, you have the following rights regarding your personal information:

Access: You have the right to access the personal information we hold about you and to obtain a copy of your data.

Rectification: You can request the correction of inaccurate or incomplete personal information.

Erasure: You have the right to request the deletion of your personal information when it is no longer necessary for the purposes for which it was collected, and there are no legal grounds for processing.

Restriction: You can request the restriction of processing in certain circumstances, such as when you contest the accuracy of your data or when processing is unlawful.

Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another data controller where technically feasible.

Objection: You can object to the processing of your personal information based on legitimate interests or for direct marketing purposes.

Withdrawal of Consent: If processing is based on your consent, you have the right to withdraw your consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

Complaints: If you believe that your rights under the GDPR have been violated or if you have any concerns about how your personal information is processed, you have the right to lodge a complaint with a supervisory authority in the EEA.

Automated Decision-Making: We do not make automated decisions, including profiling, that have legal or significant effects on you without your explicit consent.

Please note that we may require verification of your identity before responding to certain requests related to your rights. If you have any questions or wish to exercise your rights as an EEA resident, please contact us using the information provided in the “Contact Us” section below.

For our customers residing in California

California Privacy Rights: If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA). For more information about your rights under the CCPA and how to exercise them, please see CCPA Privacy Notice.

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.

Links to other websites and services. Our Websites and Apps may provide links to Internet sites, content, or videos (embedded or direct links) maintained by third parties. We are not responsible for the sites, content, or videos available via those links, and we have not reviewed the privacy practices of those third parties. We encourage you to review the privacy practices of any third-party sites you choose to access.

Children’s Privacy:

Our Websites and Apps are not intended for use by children under the age of 13. We do not knowingly collect personal information from individuals under 13 years of age without parental or guardian consent. If you believe that we may have collected information from a child under 13, please contact us using the information provided in the “Contact Us” section below, and we will take steps to delete the information.

Data Security:

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the updated Privacy Policy on our Websites and Apps, and the changes will be effective upon posting. We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your personal information.

Contact us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Malbone Privacy
c/o Malbone Legal
PO Box 10019
4247 Nuzum Court, Getzville, New York
USA

Email: privacy@tumibackpack.com

Last updated: September 03, 2022 

Updates to this policy
We may make changes to this Policy from time to time, and we may apply any changes to information previously collected, as permitted by law. Please be sure to check this Policy for updates. Each version of this Policy will be indicated by the last updated date at the top. If we make material changes to this Policy, we will notify you, such as by posting the updated Policy on the Websites or Apps, and/or as otherwise required by applicable law.

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